Always the lowest price guarantee at Preston Palace. What does this mean?

‘Always the lowest price guarantee at Preston Palace’ means
that at Preston Palace you always pay the lowest price, compared to any other booking sites that sometimes offer a number of Preston Palace package deals. External parties will always charge commission which you, the consumer, will pay. It is therefore advisable to always book directly with Preston Palace. Our prices may fluctuate, depending on the level of demand and what is available at that time.